Advertising – The Essence of SEO (the kind offered in sites such as http://www.seoexplode.com)

“Stopping advertising to save money is like stopping your watch to save time”. These are wise words from Henry Ford. In this day and age, it does not matter how terrific something is if no one knows about it in the first place. People might say there’s Google, Yahoo, or Bing to help make looking for information easier. Well that’s true. Search engines really do work wonders in helping people find what they need. However, inexperienced entrepreneurs venturing online might think “I’ll just put up a website so everybody knows about what I have.”It does not end there. In fact, that’s the part where search engines become a double-edged sword.

seoThe thing about search engines is that they work using algorithms. For a standard query, there will be a lot of helpful information that’s going to be available. Sometimes even up to the high thousands or possibly millions. The key is to make sure that your website is found first. Or at least let it be among the first choices. The algorithms used can vary from search engine to search engine, making it more difficult to advertise on the internet effectively. Due to this dilemma, the rise of SEO (Search Engine Optimization) companies who provide a solution by analyzing and carefully studying the data in order to help customer webpages be at the forefront of related search results was inevitable. An example of a prominent SEO company is SEOExplode.Inc. If you check out their website you will gain a better understanding about the whole thing. Here is a link to their homepage: http://www.seoexplode.com

But then again, one might argue “why not advertise in a different way like those banner ads that most of us are familiar with?”. Well that will help only up to a certain extent simply because it is definitely not as effective as optimizing your website for search engines. One of the main reasons being that at least the majority of the people who use search engines are actually looking for or is already interested in what they are searching. That could only mean that your website will be found by the people who are already looking for it (or something similar) in the first place. Again the key is to be one of the first choices that this potential buyer might consider. Only after being found will the other factors take place.

Another question that could be asked is,“Is it really necessary?”

Well you can certainly not invest in search engine optimization. However, to be competitive nowadays more often than not requires web presence. Consider a company that helps local storage facilities (in the U.S.) acquire and maintain a reasonably priced online presence. It’s already a win-win situation for all parties involved to say the least. Needless to say more people looking for storage facilities found the perfect fit for them with less hassle (no more wasting time looking up numbers and calling one at a time), local storage facilities who previously cannot compete with storage giants saw an increase in business, and of course the company gets something out of it as well. It is a perfect example of business owners connecting with the people who are actually in need of what they offer. Therefore, looking at the bigger picture, it is absolutely necessary if you want to keep in step or even have an advantage in comparison to similar websites.

The last and most important question will be “Is it worth spending money on?” No one will argue the fact that business is almost always synonymous to making money. Based on all the reading you have done so far, surely you can guess the answer to this question. It is a resounding YES. Viewed from a business standpoint, what happens when you invest in Search Engine Optimization is that you lose money now in order to gain more later– which is the main goal of long term investments. This is true not only for Search Engine Optimization but in all kinds of advertising. You just have to pick the most value for money way of making your website or product known and SEO’s are definitely a good way to achieve that. After all not all of us have that much money to spend on all forms of advertising. You could check https://www.seoexplode.com to have a better understanding about the general costs of such an endeavor.

So to wrap up this relatively uncommon piece about advertising, it’s important to reiterate what many have been saying when it comes to search engine optimization. The most effective way to advertise is to make sure that you are found by people with the capacity to purchase and have evident interest in what you have to offer. After all, isn’t that kind of the point in advertising?

Link Building for your site, the right way

linkOne of the most overused strategies in improving your site’s ranking on Search Engine Result Pages (SERP’s) is to make other people refer to it, also known as link building. It is a great way to make your website stand out against competitors. However, recent infrastructure upgrades on the algorithm of search engines dealt huge a huge blow to this internet marketing tactic. Gone are the days where huge numbers of links referring to your site gives it a great boost on its SERP ranking. You now need to rethink your plans completely.

As the focus of SERPs shifted into valuing the quality of the links that refers your site, the following link building tips will ensure that your efforts to use this scheme will not derail your efforts to advertise your website.

•Include quotations from famous individuals on the field of your choice

The thing about people is that they will naturally become attracted to your site when you fill it with lines that came from influential persons from your niche. Knowing this, you must find the most authorative figure that can your visitors can relate with, don’t use any obscure references. Upon using this person’s words as a part of the contents of your website, you will increase the chance that your visitors refer your site to other people.

•Find a broken link that you can replace with a link to your website

This is one of the best link building tips you should follow because of what it can do. To do this, you must find a well-respected site for your website’s main niche, such as a Wikipedia page, which has a backlink to dead or broken webpage. Upon finding a suitable candidate, contact the person in charge of maintaining the website, inform him or her that it carries a dead link, and offer your site as a source material replacement for the broken link. This way, you will help not only yourself and your site to rank higher on SERP’s rankings, but you will also assist the site that has a broken link.

•Channel the power of social media for your link building needs

Another one of the most effective link building tips you should know is to harness the potential of social media in your marketing efforts. There are many ways where you can gain a link to your profile from these social media outlets.

social media One is to create an entertaining, but equally powerful post on Facebook or Twitter about your product that people find worthwhile to share with their friends and followers. Another thing worth the effort to do is to create an infographic content on your website that you can share to these social networking sites. If you create it with utmost care, diligence and contains well-researched data, there is a high chance that people will also link your infographic to their profile pages, making it possible for you to promote your site organically.

•Practice proper guest blogging

Practically speaking, guest blogging can help both you and the owner of the blog. A well-balanced, great quality and original material that you have contributed to that blog can attract more visitors to their site. At the same time, your website will gain a positive exposure on the web, a linkback to your site, and greater recognition on the multitude of bloggers over the internet.

While all of these link building tips still work as of today, recklessly using these methods to promote your site will deal more harm than good to your site. With the relentless pursuit of search engine providers to penalize people who abuse this internet marketing strategy, you need to execute these tips carefully to for you to benefit from it.

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