One of the most overused strategies in improving your site’s ranking on Search Engine Result Pages (SERP’s) is to make other people refer to it, also known as link building. It is a great way to make your website stand out against competitors. However, recent infrastructure upgrades on the algorithm of search engines dealt huge a huge blow to this internet marketing tactic. Gone are the days where huge numbers of links referring to your site gives it a great boost on its SERP ranking. You now need to rethink your plans completely.
As the focus of SERPs shifted into valuing the quality of the links that refers your site, the following link building tips will ensure that your efforts to use this scheme will not derail your efforts to advertise your website.
•Include quotations from famous individuals on the field of your choice
The thing about people is that they will naturally become attracted to your site when you fill it with lines that came from influential persons from your niche. Knowing this, you must find the most authorative figure that can your visitors can relate with, don’t use any obscure references. Upon using this person’s words as a part of the contents of your website, you will increase the chance that your visitors refer your site to other people.
•Find a broken link that you can replace with a link to your website
This is one of the best link building tips you should follow because of what it can do. To do this, you must find a well-respected site for your website’s main niche, such as a Wikipedia page, which has a backlink to dead or broken webpage. Upon finding a suitable candidate, contact the person in charge of maintaining the website, inform him or her that it carries a dead link, and offer your site as a source material replacement for the broken link. This way, you will help not only yourself and your site to rank higher on SERP’s rankings, but you will also assist the site that has a broken link.
•Channel the power of social media for your link building needs
Another one of the most effective link building tips you should know is to harness the potential of social media in your marketing efforts. There are many ways where you can gain a link to your profile from these social media outlets.
One is to create an entertaining, but equally powerful post on Facebook or Twitter about your product that people find worthwhile to share with their friends and followers. Another thing worth the effort to do is to create an infographic content on your website that you can share to these social networking sites. If you create it with utmost care, diligence and contains well-researched data, there is a high chance that people will also link your infographic to their profile pages, making it possible for you to promote your site organically.
•Practice proper guest blogging
Practically speaking, guest blogging can help both you and the owner of the blog. A well-balanced, great quality and original material that you have contributed to that blog can attract more visitors to their site. At the same time, your website will gain a positive exposure on the web, a linkback to your site, and greater recognition on the multitude of bloggers over the internet.
While all of these link building tips still work as of today, recklessly using these methods to promote your site will deal more harm than good to your site. With the relentless pursuit of search engine providers to penalize people who abuse this internet marketing strategy, you need to execute these tips carefully to for you to benefit from it.