Category Archives: SEO

Taking SEO Services To Task – Considerations You Need To Make When Hiring A Professional

It has been discussed to death, finding SEO services is not only crucial to long term success online, but it’s the only way to ensure longevity amidst heavy competition. You may have experienced this in the past, and found yourself with good results, but what about those that didn’t have such a good experience? There’s a lot of people that tried to make their marketing goals a reality, only to find themselves spending a ton of money without any real results.seo-free-download-png-180x180For those that aren’t ready to jump to hiring SEO services, due to past experiences, then perhaps it’s time to isolate the questions that you should not only ask your next consultant, but also consider them for the past. Take into account a few misconceptions, and myths associated with SEO as well, because you will want to be ready for the interview process that you encounter moving forward.

Content Marketing Can Be Spun and Still Have High Value

If you encounter SEO services that tell you about how they are going to spin articles and post them on your behalf, be careful. Spinning should never be the crux of your marketing plans. In fact, if you have a lot of spun content across several websites, and directories, you will get penalized. Google recently thrashed a lot of rankings because of this. Do not allow anyone to take content and spin it and then post it again. If you have to spend more money, do so, and get 100% unique, new, and quality content. Fight for it if you have to, because that’s the only way you can guarantee you’ll get the right return on investment. The text matters, not the keyword density, and not the footer that you post a quick call to action.

Realistic Goals and Metrics

The biggest challenge that you’re going to face when you hire a professional consultant to take on the goals of search engine optimization is the results quotient. Realistic goals and metrics should be an easy thing to get a hold of. Not only that, but you should be able to get a report of all the work that is being done and what lengths have been given to sustaining market share and creating traffic. Never go into a “performance based” pay structure, as that will often times cause marketing professionals to cut corners in hopes of getting paid. Another thing to remember is that you will not immediately see sales spike, as conversion are hard to quantify with optimization alone. Conversions will take time, so make sure that you’re curb your expectations from getting the best of you.

The Competition Doesn’t Always Know Better

If you have a lot of rivals in your industry, you need to fight the urge to emulate them outright. If you approach SEO services with the notion that you want to copy their approach, you will be doing yourself a disservice. The competition may look great from the outside, but when you discuss their approach with an expert, you’ll realize that there are holes. If you focus too much on what others are doing, new ideas will not seem too appealing. There’s always something that you can do better than others, and that’s the point of hiring a good SEO company to get your back. Don’t allow yourself to miss out on the opportunity to break the mold.

The above considerations are just some of the things that matter most when you’re hiring a search engine optimization service. Take your time hiring someone, and make sure that you are fully aware of the aforementioned components and considerations. Without understanding those things, you will not be able to gain market share in time.

Advertising – The Essence of SEO (the kind offered in sites such as http://www.seoexplode.com)

“Stopping advertising to save money is like stopping your watch to save time”. These are wise words from Henry Ford. In this day and age, it does not matter how terrific something is if no one knows about it in the first place. People might say there’s Google, Yahoo, or Bing to help make looking for information easier. Well that’s true. Search engines really do work wonders in helping people find what they need. However, inexperienced entrepreneurs venturing online might think “I’ll just put up a website so everybody knows about what I have.”It does not end there. In fact, that’s the part where search engines become a double-edged sword.

seoThe thing about search engines is that they work using algorithms. For a standard query, there will be a lot of helpful information that’s going to be available. Sometimes even up to the high thousands or possibly millions. The key is to make sure that your website is found first. Or at least let it be among the first choices. The algorithms used can vary from search engine to search engine, making it more difficult to advertise on the internet effectively. Due to this dilemma, the rise of SEO (Search Engine Optimization) companies who provide a solution by analyzing and carefully studying the data in order to help customer webpages be at the forefront of related search results was inevitable. An example of a prominent SEO company is SEOExplode.Inc. If you check out their website you will gain a better understanding about the whole thing. Here is a link to their homepage: http://www.seoexplode.com

But then again, one might argue “why not advertise in a different way like those banner ads that most of us are familiar with?”. Well that will help only up to a certain extent simply because it is definitely not as effective as optimizing your website for search engines. One of the main reasons being that at least the majority of the people who use search engines are actually looking for or is already interested in what they are searching. That could only mean that your website will be found by the people who are already looking for it (or something similar) in the first place. Again the key is to be one of the first choices that this potential buyer might consider. Only after being found will the other factors take place.

Another question that could be asked is,“Is it really necessary?”

Well you can certainly not invest in search engine optimization. However, to be competitive nowadays more often than not requires web presence. Consider a company that helps local storage facilities (in the U.S.) acquire and maintain a reasonably priced online presence. It’s already a win-win situation for all parties involved to say the least. Needless to say more people looking for storage facilities found the perfect fit for them with less hassle (no more wasting time looking up numbers and calling one at a time), local storage facilities who previously cannot compete with storage giants saw an increase in business, and of course the company gets something out of it as well. It is a perfect example of business owners connecting with the people who are actually in need of what they offer. Therefore, looking at the bigger picture, it is absolutely necessary if you want to keep in step or even have an advantage in comparison to similar websites.

The last and most important question will be “Is it worth spending money on?” No one will argue the fact that business is almost always synonymous to making money. Based on all the reading you have done so far, surely you can guess the answer to this question. It is a resounding YES. Viewed from a business standpoint, what happens when you invest in Search Engine Optimization is that you lose money now in order to gain more later– which is the main goal of long term investments. This is true not only for Search Engine Optimization but in all kinds of advertising. You just have to pick the most value for money way of making your website or product known and SEO’s are definitely a good way to achieve that. After all not all of us have that much money to spend on all forms of advertising. You could check https://www.seoexplode.com to have a better understanding about the general costs of such an endeavor.

So to wrap up this relatively uncommon piece about advertising, it’s important to reiterate what many have been saying when it comes to search engine optimization. The most effective way to advertise is to make sure that you are found by people with the capacity to purchase and have evident interest in what you have to offer. After all, isn’t that kind of the point in advertising?