All posts by Hellan Stich

Taking SEO Services To Task – Considerations You Need To Make When Hiring A Professional

It has been discussed to death, finding SEO services is not only crucial to long term success online, but it’s the only way to ensure longevity amidst heavy competition. You may have experienced this in the past, and found yourself with good results, but what about those that didn’t have such a good experience? There’s a lot of people that tried to make their marketing goals a reality, only to find themselves spending a ton of money without any real results.seo-free-download-png-180x180For those that aren’t ready to jump to hiring SEO services, due to past experiences, then perhaps it’s time to isolate the questions that you should not only ask your next consultant, but also consider them for the past. Take into account a few misconceptions, and myths associated with SEO as well, because you will want to be ready for the interview process that you encounter moving forward.

Content Marketing Can Be Spun and Still Have High Value

If you encounter SEO services that tell you about how they are going to spin articles and post them on your behalf, be careful. Spinning should never be the crux of your marketing plans. In fact, if you have a lot of spun content across several websites, and directories, you will get penalized. Google recently thrashed a lot of rankings because of this. Do not allow anyone to take content and spin it and then post it again. If you have to spend more money, do so, and get 100% unique, new, and quality content. Fight for it if you have to, because that’s the only way you can guarantee you’ll get the right return on investment. The text matters, not the keyword density, and not the footer that you post a quick call to action.

Realistic Goals and Metrics

The biggest challenge that you’re going to face when you hire a professional consultant to take on the goals of search engine optimization is the results quotient. Realistic goals and metrics should be an easy thing to get a hold of. Not only that, but you should be able to get a report of all the work that is being done and what lengths have been given to sustaining market share and creating traffic. Never go into a “performance based” pay structure, as that will often times cause marketing professionals to cut corners in hopes of getting paid. Another thing to remember is that you will not immediately see sales spike, as conversion are hard to quantify with optimization alone. Conversions will take time, so make sure that you’re curb your expectations from getting the best of you.

The Competition Doesn’t Always Know Better

If you have a lot of rivals in your industry, you need to fight the urge to emulate them outright. If you approach SEO services with the notion that you want to copy their approach, you will be doing yourself a disservice. The competition may look great from the outside, but when you discuss their approach with an expert, you’ll realize that there are holes. If you focus too much on what others are doing, new ideas will not seem too appealing. There’s always something that you can do better than others, and that’s the point of hiring a good SEO company to get your back. Don’t allow yourself to miss out on the opportunity to break the mold.

The above considerations are just some of the things that matter most when you’re hiring a search engine optimization service. Take your time hiring someone, and make sure that you are fully aware of the aforementioned components and considerations. Without understanding those things, you will not be able to gain market share in time.

Link Building for your site, the right way

linkOne of the most overused strategies in improving your site’s ranking on Search Engine Result Pages (SERP’s) is to make other people refer to it, also known as link building. It is a great way to make your website stand out against competitors. However, recent infrastructure upgrades on the algorithm of search engines dealt huge a huge blow to this internet marketing tactic. Gone are the days where huge numbers of links referring to your site gives it a great boost on its SERP ranking. You now need to rethink your plans completely.

As the focus of SERPs shifted into valuing the quality of the links that refers your site, the following link building tips will ensure that your efforts to use this scheme will not derail your efforts to advertise your website.

•Include quotations from famous individuals on the field of your choice

The thing about people is that they will naturally become attracted to your site when you fill it with lines that came from influential persons from your niche. Knowing this, you must find the most authorative figure that can your visitors can relate with, don’t use any obscure references. Upon using this person’s words as a part of the contents of your website, you will increase the chance that your visitors refer your site to other people.

•Find a broken link that you can replace with a link to your website

This is one of the best link building tips you should follow because of what it can do. To do this, you must find a well-respected site for your website’s main niche, such as a Wikipedia page, which has a backlink to dead or broken webpage. Upon finding a suitable candidate, contact the person in charge of maintaining the website, inform him or her that it carries a dead link, and offer your site as a source material replacement for the broken link. This way, you will help not only yourself and your site to rank higher on SERP’s rankings, but you will also assist the site that has a broken link.

•Channel the power of social media for your link building needs

Another one of the most effective link building tips you should know is to harness the potential of social media in your marketing efforts. There are many ways where you can gain a link to your profile from these social media outlets.

social media One is to create an entertaining, but equally powerful post on Facebook or Twitter about your product that people find worthwhile to share with their friends and followers. Another thing worth the effort to do is to create an infographic content on your website that you can share to these social networking sites. If you create it with utmost care, diligence and contains well-researched data, there is a high chance that people will also link your infographic to their profile pages, making it possible for you to promote your site organically.

•Practice proper guest blogging

Practically speaking, guest blogging can help both you and the owner of the blog. A well-balanced, great quality and original material that you have contributed to that blog can attract more visitors to their site. At the same time, your website will gain a positive exposure on the web, a linkback to your site, and greater recognition on the multitude of bloggers over the internet.

While all of these link building tips still work as of today, recklessly using these methods to promote your site will deal more harm than good to your site. With the relentless pursuit of search engine providers to penalize people who abuse this internet marketing strategy, you need to execute these tips carefully to for you to benefit from it.