“Stopping advertising to save money is like stopping your watch to save time”. These are wise words from Henry Ford. In this day and age, it does not matter how terrific something is if no one knows about it in the first place. People might say there’s Google, Yahoo, or Bing to help make looking for information easier. Well that’s true. Search engines really do work wonders in helping people find what they need. However, inexperienced entrepreneurs venturing online might think “I’ll just put up a website so everybody knows about what I have.”It does not end there. In fact, that’s the part where search engines become a double-edged sword.
The thing about search engines is that they work using algorithms. For a standard query, there will be a lot of helpful information that’s going to be available. Sometimes even up to the high thousands or possibly millions. The key is to make sure that your website is found first. Or at least let it be among the first choices. The algorithms used can vary from search engine to search engine, making it more difficult to advertise on the internet effectively. Due to this dilemma, the rise of SEO (Search Engine Optimization) companies who provide a solution by analyzing and carefully studying the data in order to help customer webpages be at the forefront of related search results was inevitable. An example of a prominent SEO company is SEOExplode.Inc. If you check out their website you will gain a better understanding about the whole thing. Here is a link to their homepage: http://www.seoexplode.com
But then again, one might argue “why not advertise in a different way like those banner ads that most of us are familiar with?”. Well that will help only up to a certain extent simply because it is definitely not as effective as optimizing your website for search engines. One of the main reasons being that at least the majority of the people who use search engines are actually looking for or is already interested in what they are searching. That could only mean that your website will be found by the people who are already looking for it (or something similar) in the first place. Again the key is to be one of the first choices that this potential buyer might consider. Only after being found will the other factors take place.
Another question that could be asked is,“Is it really necessary?”
Well you can certainly not invest in search engine optimization. However, to be competitive nowadays more often than not requires web presence. Consider a company that helps local storage facilities (in the U.S.) acquire and maintain a reasonably priced online presence. It’s already a win-win situation for all parties involved to say the least. Needless to say more people looking for storage facilities found the perfect fit for them with less hassle (no more wasting time looking up numbers and calling one at a time), local storage facilities who previously cannot compete with storage giants saw an increase in business, and of course the company gets something out of it as well. It is a perfect example of business owners connecting with the people who are actually in need of what they offer. Therefore, looking at the bigger picture, it is absolutely necessary if you want to keep in step or even have an advantage in comparison to similar websites.
The last and most important question will be “Is it worth spending money on?” No one will argue the fact that business is almost always synonymous to making money. Based on all the reading you have done so far, surely you can guess the answer to this question. It is a resounding YES. Viewed from a business standpoint, what happens when you invest in Search Engine Optimization is that you lose money now in order to gain more later– which is the main goal of long term investments. This is true not only for Search Engine Optimization but in all kinds of advertising. You just have to pick the most value for money way of making your website or product known and SEO’s are definitely a good way to achieve that. After all not all of us have that much money to spend on all forms of advertising. You could check http://www.seoexplode.com to have a better understanding about the general costs of such an endeavor.
So to wrap up this relatively uncommon piece about advertising, it’s important to reiterate what many have been saying when it comes to search engine optimization. The most effective way to advertise is to make sure that you are found by people with the capacity to purchase and have evident interest in what you have to offer. After all, isn’t that kind of the point in advertising?